Brandon Tomes Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Brandon Tomes Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Brandon Tomes Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Brandon Tomes Subaru dedicated locally to the Love Promise?
Our dealership is committed to serving and continuing to share the love by sponsoring and participating in local charities such as Meals on Wheels, pet adoptions, and other charitable events that we have the opportunity to be a part of.
ASPCA, Collin County Animal Shelter
Heard Museum
MISD-Earth Day
Samaritan Inn, Meals On Wheels
ManeGait Therapeutic Horsemanship
Love Promise Stories from Brandon Tomes Subaru
Subaru and Brandon Tomes Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Kindness makes a difference! - Donald H
I am blessed to serve as a volunteer teacher with the First Methodist Church McKinney ESL (English as a Second Language) program. For the past ten years, our church has offered free English lessons to adults in the McKinney community who want to learn the English language and strengthen their ability to communicate in their new home. This year, we have 90 adults enrolled in the program, and it is remarkable to see how faithfully they attend our classes. Every Wednesday evening at 6:00 p.m., our church comes alive with students from 17 different countries who speak more than 20 different languages. Ten volunteer teachers have the privilege of helping these students learn English, but in many ways, they teach us just as much about courage, perseverance, and the richness of different cultures. On September 30, something very special happened. The Love Promise team at Brandon Tomes Subaru provided dinner for all 85 students who attended that evening, along with our 10 volunteer teachers. It was an incredible and unexpected blessing. Mr. Brandon Tomes told us that the dinner was part of Brandon Tomes Subaru's 30 Random Acts of Kindness. Throughout the month of September, the BTS team surprised different groups of people throughout McKinney with a random act of kindness each day. That evening, the kindness extended far beyond providing a meal. It made our students feel seen, appreciated, and welcomed. Many of them were so touched by the generosity that they wanted to personally thank Brandon Tomes and his team. As it turned out, all 10 of our ESL classes sent thank-you cards and notes to Brandon. To me, that is the most beautiful part of this story. A simple act of kindness inspired an entire group of people to respond with gratitude. It reminded all of us that generosity has a way of multiplying. When someone gives from the heart, the impact can reach much farther than they may ever realize. It is refreshing and encouraging to see a local businessman who cares so deeply about his community that he chooses to give back in such a personal and meaningful way. Thank you, Brandon Tomes, and everyone at Brandon Tomes Subaru, for all that you do for the people of McKinney. Your kindness made a difference—not just for one evening, but in the hearts of 85 students and 10 teachers who will remember your generosity for a long time to come.
Firehouse Birthday to Remember! - Keisha B
Brandon Tomes Subaru gave us a really special reminder of what it means to make a difference in our community. Their team genuinely believes in giving back and showing appreciation to the people who make our community a better place. Through Brandon Tomes Subaru's 30 Days of Random Acts of Kindness, they had the opportunity to do something special for our local Fire Chief and his team. What made the moment even more meaningful was finding out that it was also the Fire Chief's birthday! Brandon Tomes Subaru wanted to make his day a little more special, so they surprised us by bringing us lunch and taking the time to show their appreciation. Seeing their reaction — and experiencing the surprise ourselves was a great reminder that we sometimes don't realize just how much a simple act of kindness can mean to someone. Brandon Tomes Subaru didn't just bring lunch. They took the time to recognize and appreciate someone who spends so much of his time serving and protecting our community. I'm thankful to be part of a community where people and businesses believe in giving back, supporting one another, and making others feel valued. Sometimes making a difference is as simple as saying: "We see you. We appreciate you. And thank you for everything you do."
Subaru Loves Teachers! - Jen H
The staff of Vega Elementary got a big surprise when Superintendent Shawn Pratt and Vega Principal Mike Forsyth introduced Brandon Tomes and representatives from Brandon Tomes Subaru in McKinney who arrived with lunch from Chuy's. More significantly, they came bearing greater gifts, announcing that Vega has been chosen as part of the Subaru Loves Learning program to receive a $500 grant for classroom supplies for every Vega teacher! It's a generous gift that Brandon Tomes has donated to a McKinney ISD elementary school for many years. As a teacher myself I can tell you that this means a LOT to us! Thank you, Brandon Tomes and Subaru, for your continued support of McKinney ISD! "You know, we are so appreciative," said Tomes to the Vega faculty. "I'm a fellow MISD graduate. I went K through 12 here and graduated from McKinney High School, and my children are in MISD ... I know that you come to work every day and you bring a smile, and you make a difference in people's lives. They may not remember everything that you taught them, but they will remember the difference you made in their lives. So, I just want to say thank you for all that you do."
20,000 Diapers. One Incredible Community. - Helen H
When Brandon Tomes Subaru decided to host a diaper drive for Baby Booties Diaper Bank, they didn't just put out a collection box. They rallied their employees, customers, and community around a need that often goes unseen: diaper need. The result was incredible — 20,000 diapers collected for local babies and families. For families already stretching every dollar to cover rent, groceries, utilities, childcare, and other necessities, diapers can become one more expense that simply doesn't fit into the budget. Yet they are something every baby needs, every single day. That's why this donation meant so much. Baby Booties Diaper Bank serves hundreds of North Texas families each month, providing diapers and other essential hygiene products directly to families in need. The 20,000 diapers collected through Brandon Tomes Subaru's diaper drive provided immediate relief and helped ensure hundreds of local babies could stay clean, healthy, and dry. What made the drive especially meaningful was the community behind it. Brandon Tomes Subaru employees and customers came together, donated diapers, spread the word, and showed what can happen when a local business turns compassion into action. As a small nonprofit working to meet a rapidly growing need across North Texas, partnerships like this make our work possible. Twenty thousand diapers isn't just an impressive number. It's thousands of diaper changes. It's relief for parents trying to make it to the next paycheck. It's one less thing for a family to worry about. We are incredibly grateful to Brandon Tomes Subaru for choosing Baby Booties Diaper Bank and the families we serve as the beneficiary of this year's diaper drive. This is what community looks like — neighbors helping neighbors and a local business using its reach to make a tangible difference for families right here at home. Thank you, Brandon Tomes Subaru, for helping us keep North Texas babies covered. 💙
Blood Cancer United Blanket Delivery - Jordan G
On Tuesday, June 23rd, Blood Cancer United Red River and Brandon Tomes Subaru had the pleasure of delivering 80 blankets to The Center for Cancer and Blood Disorders McKinney as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brandon Tomes Subaru. This incredible act of generosity was warmly received by The Center for Cancer and Blood Disorders McKinney staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Brandon Tomes Subaru and The Center for Cancer and Blood Disorders McKinney, not only for a memorable day, but for supporting Blood Cancer United's mission to cure blood cancers and improve the quality of life of patients and their families.
A Good Samaritan to the rescue! - Howard D
My name is Howard and a few days ago I was driving on the service road of highway 121 in McKinney, Texas. I was approaching the intersection at Hardin Road. As I got closer to the stop light I noticed that there was a car turned upside down in the right-hand lane. I stopped, jumped out and headed to the car to see if I could help in any way. The accident had only happened a few minuets earlier and I thought that I was the first person to stop. Much to my surprise there was a young lady buy the side of the upside-down car and she was helping the passenger escape. By the time I reached the car the young lady had the passenger cut free of her seat belt and laying on the street safe from harm. The accident happened just a few hundred yards form the Brandon Tomes Subaru dealership and the lady that stopped to render aid is a long-time employee of the dealership. Her Name is Keisha and she did not hesitate to stop and help. I ask Keisha why she stopped and helped the lady in such a dangerous situation and she told me that it was the right thing to do and that her Subaru team members always help people that are in need. Shortly after I arrived another person stopped to help and that lady was a medical doctor who gave the accident victim some quick emergency medical attention. Keisha gave me one of her cards that says she is the Love Encore Delivery Specialist at Brandon Tomes Subaru. I am not sure what that title means but I know that Keisha has a lot of love for her fellow man (and women) Great job Keisha!! Brandon Tomes, you are lucky to have such a strong, caring and helpful lady working for you.
Lunch for the Parks and Rec! - Tom M
My name is Tom and I work for the Parks and Recreation department of McKinney, Texas. I have been working for the department for over 15 years. I am a supervisor over the grounds crews. I feel that my crews do a great job keeping the 27 city parks looking clean, well-groomed and like a safe place for McKinney residents to enjoy. In all of the years that I have been with the Parks and Rec no business or group has ever reached out and said, “Good Job’ but last month the local Subaru dealer did what they call 30 random acts of kindness. They did something nice for a group of people in McKinney every day for the month. One Thursday they served lunch to all 63 members of the parks and rec team and told us what a great job that we are doing. They also gave all of us a new cap. This act of kindness was a great surprise. I overheard one of my crew say, “this is unbelievable, nobody ever tells us that we do a good job.” Brandon Tomes, the dealer, shook the hands of everyone and said you're doing a great job. Thank you, Brandon Tomes Subaru, for supporting the parks and recreation team and for all that you do for our community!
The Leukemia & Lymphoma Society Blanket Delivery – Scott B. - Scott B
On Tuesday, July 1st, the LLS Red River Chapter and Brandon Tomes Subaru had the pleasure of delivering 80 blankets to The Center for Cancer & Blood Disorders as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brandon Tomes Subaru. This incredible act of generosity was warmly received by The Center for Cancer & Blood Disorders staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Brandon Tomes Subaru and The Center for Cancer & Blood Disorders, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Brandon Tomes Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in McKinney, this is a harsh reality. Helping others strengthens communities, which is why Brandon Tomes Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Brandon Tomes Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Brandon Tomes Subaru donated 504 coats to Children's Advocacy Center of Collin County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Brandon Tomes Subaru Loves the Earth! - Maylin S
Last month Brandon Tomes Subaru came to McClure Elementary School and did an Earth Day presentation to all of our 107 third graders. Brandon and his teammates talked to our students about how amazing our planet is and that it needs our help to thrive. He explained that each year on April 22 more than a billion people from all around the world celebrate Earth Day! He also explained many ways that students and parents alike can help keep our planet the wonderful place to live that it is. Our students were surprised and excited when representatives from the Heard Natural Science Museum and Wildlife Sanctuary talked about conservation and brought some wild animals from the sanctuary. Willy the 25-pound turtle and Sally the 6 foot long Western Rat snake were a big hit. The students ask tons of questions. I am one of the third-grade teachers at McClure and my class talked about how “Cool” the Earth Day talk was for several days. The Brandon Tomes Team says that Subaru Loves the earth. Thank you, Brandon, for sharing that love and helping our wonderful students love the earth too.
